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Entrepreneurs’ Journey to Success Through Affiliates

nabalunews

The couple from Sunspin
The couple from Sunspin

27 January 2025


KUALA LUMPUR: With Chinese New Year around the corner, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop illustrate how e-commerce has become an invaluable tool for small businesses seeking growth and adaptability.


Their journeys reflect the resilience, values, and determination that characterize Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful success.


The husband-and-wife team of Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020, driven by a desire to make Konjac noodles and Black Garlic products more accessible to families like theirs.


As parents of two young children, they were motivated to promote healthier eating habits while securing a stable future for their family.


Beginning their entrepreneurial journey from their Johor home, Wong and Lee initially sold their products to a small local network on a part-time basis.


Their transition into e-commerce marked a significant turning point for their business, as they leveraged Shopee’s ecosystem to reach families across Malaysia.


“We began collaborating with Shopee Affiliates in 2024, and these local influencers have been instrumental in driving new and repeat customers to our store. Over the past year, we experienced an incredible ninefold increase in daily orders during campaign days, all thanks to their support.


We are thrilled to share that we’ve sold over 80,000 items since joining Shopee, a testament to the trust families place in our products,” said Wong, who left his IT career in early 2024 to focus on Sunspin full-time.


Wong and Lee’s story serves as a shining example of how dedication and innovation can pave the way for success, especially in the dynamic landscape of e-commerce.


Their growth was further supported by the ‘Kempen Tani by Shopee,’ a program aimed at empowering agropreneurs with the tools and resources needed to succeed in the digital economy.


The couple attended ShopeeXpert workshops, participated in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.


This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children.


“Expanding our business while prioritizing family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” Wong shared.

Bryan from FunFun.inShop
Bryan from FunFun.inShop

Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses.


“Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders began rolling in—at one point, up to 200 to 300 a day.


“It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shared.


By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million-ringgit business.


FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers.


“These tools have been essential for helping us stay competitive and grow steadily,” he said.


What began as a small home-based operation has grown into a thriving business that’s making a difference.


“I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflected. Shopee Live has been especially impactful, allowing him to interact directly with customers, showcase his products, and build lasting relationships.


“This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he said with pride.


Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.


As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.

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