25 November 2025 KUALA LUMPUR: The 10th Edition of the CX Summit, held on 11–12 November 2025 at One World Hotel in Kuala Lumpur, highlighted a crucial message for Malaysian organisations: how to harness new AI technologies while ensuring customer experience (CX) remains rooted in human needs, empathy, and trust,  values now recognised as the true currency in the CX economy. Under the theme "CX – Reimagining a New World," the summit attracted its highest attendance yet, refle