Alliance Bank and SofaX Partner to Provide RM45 Million in Home Furnishing Rebates for Mortgage Customers

2 September 2025

KUALA LUMPUR: Alliance Bank Malaysia Berhad (“Alliance Bank” or “the Bank”) and SofaX have formalised a strategic partnership on 28 August 2025, offering up to RM45 million in home furnishing credit rebates to new and existing mortgage customers.

SofaX, the first innovative home design visualisation platform of its kind, provides homeowners with a complete suite of home design and furnishing services powered by virtual reality (VR) technology and a curated network of merchants.

With emerging technologies such as VR transforming the home-buying journey, this collaboration enables Alliance Bank customers to enjoy an enhanced home design experience while also receiving attractive rebates. Mortgage customers applying for loans or financing of RM300,000 and above with credit insurance will be entitled to RM15,000 in furnishing credit rebates. These can be redeemed for interior design services, furnishings, electrical appliances and more at over 100 participating merchants via the SofaX App.

Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, said,

“Modern homeowners are increasingly sophisticated, as reflected in the growing demand for solutions that allow them to elevate their living spaces. At Alliance Bank, our priority is to serve the community by offering products and services that complement our customers’ lifestyles. "

"By working with like-minded organisations such as SofaX, we are not only supporting our customers in owning a home, but also in transforming that home into a place they can truly call their own. As The Bank For Life, we strive to unlock more value by being present during life’s most important milestones.”

Mac Lai, Chief Operating Officer of SofaX, added, “At SofaX, we believe creating a dream home should be as exciting and effortless as owning one. Through this partnership with Alliance Bank, homeowners can visualise, personalise and furnish their homes using our Virtual Home Design App, supported by dedicated personal shopper services and a wide range of trusted brands."

"The furnishing credit can be spent seamlessly via the SofaX App, just like any other payment method. It’s about turning an empty house into a meaningful and comfortable home from day one.”

Alliance Bank remains committed to enhancing its suite of offerings in line with evolving customer needs.

Through strategic partnerships, the Bank continues to deliver innovative, customer-centric solutions that provide added lifestyle benefits and enrich the overall customer experience.