AmMetLife Cultural Run 2025 Celebrates Malaysia’s Heritage

6 November 2025

KUALA LUMPUR: Nearly 2,000 participants from diverse backgrounds gathered at Padang Merbok on Sunday for the AmMetLife Cultural Run 2025, a vibrant celebration of Malaysia’s rich multicultural heritage through fitness, fun, and community spirit.

Organised by AmMetLife Insurance Berhad ("AmMetLife"), the event saw participants don colourful traditional attire and embrace Malaysia’s cultural diversity while promoting an active lifestyle — one step at a time. The scenic 5km route through Kuala Lumpur’s city centre was alive with energy, as families, community groups, AmMetLife employees, and members of special needs groups united in celebrating health, unity, and resilience.

CEO of AmMetLife, Rangam Bir, remarked, "The AmMetLife Cultural Run embodies our core values — fostering unity and wellness. Witnessing participants from all walks of life, including our special guests from Pink Unity, Bikeisable, and Incredible Warriors, running side by side truly reflects the Malaysia we are proud to be part of. At AmMetLife, our purpose is to help Malaysians lead healthier, more confident lives, and this event is a heartening reminder that we can achieve this together."

The morning commenced at 7:00am with a dynamic One Malaysia Drum Symphony performance, followed by an energetic Zumba warm-up that set the tone for the day. The flag-off at 7:30am was led by Rangam Bir, alongside Vivian Kishore Samuel, Head of Digital & Affinity Marketing, and senior management from AmMetLife and AmBank Group, signalling the start of a colourful journey through Kuala Lumpur’s iconic Padang Merbok route.

Throughout the event, participants enjoyed lively performances, including the Malaysian Drum Symphony, a Kids’ Clown Show, and interactive activities that kept the festive atmosphere alive.

Participants also showcased their creativity in the Best Dressed Competition, presenting traditional wear from Malaysia’s diverse cultures. Winners received prizes valued at over RM18,000.

Multiple lucky draws offered exciting prizes, including a Modenas Kriss 110 motorcycle worth RM4,200, fitness equipment, home appliances, gadgets, shopping vouchers, and more. The morning concluded with final giveaways and a warm-down session, celebrating everyone’s achievement in crossing the finish line.

Supporters and families enjoyed interactive booths, cultural displays, and photo opportunities, ensuring the event was inclusive and enjoyable for all ages.

More than a sporting event, the AmMetLife Cultural Run 2025 exemplified the insurer’s commitment to promoting holistic wellbeing, cultural appreciation, and community cohesion.

As AmMetLife continues its mission to help Malaysians achieve more in life, the company remains dedicated to supporting initiatives that unite communities in health, culture, and shared purpose.