Axaipay and E3 Middle East Entrepreneur Network Sign MoU to Empower UAE Entrepreneurs Expanding into Malaysia and Australia

13 October 2025

KUALA LUMPUR: Axai Digital Sdn. Bhd. ("Axaipay"), a leading Malaysian fintech company, and E3 Middle East Entrepreneur Network LLC FZ ("E3HUBS") have signed a Memorandum of Understanding (MoU) during the Expand North Star 2025 event in Dubai, United Arab Emirates (UAE). The partnership aims to bolster cross-border business collaboration and facilitate digital payment solutions for UAE-based entrepreneurs seeking expansion into Malaysia and Australia.

The signing ceremony was witnessed by Anuar Fariz Fadzil, Chief Executive Officer of the Malaysia Digital Economy Corporation (MDEC), and attended by His Excellency Tengku Sirajuzzaman Tengku Mohamed Ariffin, Malaysia’s Ambassador to the United Arab Emirates, along with Mr. Fahmy Ansara Dahalan, Chairman of the Malaysian Business Council UAE.

Representing the signatories were Dr. Terry Yee, CEO of Axaipay, and Ms. Suzaan Lim, Managing Partner of E3HUBS.

Under the terms of the MoU, Axaipay will act as the Preferred Payment Partner within the E3HUBS ecosystem, providing secure and compliant payment gateway and merchant acquiring services to enable seamless digital transactions in Malaysia and Australia. E3HUBS, meanwhile, will leverage its regional network to identify and nurture high-potential entrepreneurs, offering access to incubation, mentorship, and international market entry programmes.

Together, the organisations aim to accelerate startup growth through various initiatives. These include simplifying merchant onboarding and cross-border payment acceptance to support market expansion, conducting joint workshops and mentorship programmes covering payments, compliance, and e-commerce to build capacity, and integrating Axaipay’s digital payment expertise into E3HUBS initiatives such as LEAP, Chaos Leadership, and PowerGroups. Additionally, they plan to collaborate on fintech pilots focused on regional entrepreneurial development.

This partnership reinforces Axaipay’s commitment to driving financial inclusion and digital transformation across ASEAN and MENA regions, whilst strengthening Malaysia’s position as a regional fintech hub.

“This partnership bridges Malaysia’s payment innovation with the vibrant entrepreneurial ecosystem of the UAE. Together, we aim to simplify cross-border commerce and empower startups to scale confidently,” said Dr. Terry Yee, CEO of Axaipay.

“This collaboration reflects our shared mission to connect entrepreneurs across borders with the tools, mentorship, and financial technology they need to succeed. Through Axaipay’s innovation and E3HUBS’ ecosystem, we are enabling UAE startups to confidently expand into Malaysia and Australia,” added Suzaan Lim, Managing Partner of E3HUBS.