CUSTA Redefines Malaysia’s Customisation Industry with Major Digital Overhaul

22 October 2025

KUALA LUMPUR: CUSTA, a homegrown Malaysian customised e-commerce platform, today announced a comprehensive renewal of its services, doubling its catalogue to 4,000 products, introducing unlimited customised options, and integrating instant best-price and lead-time features. These upgrades replace the lengthy manual WhatsApp quotation loops that have long hindered industry efficiency.

This positions CUSTA as the first platform in Malaysia to combine unlimited customised specifications with instant pricing at scale, setting a new benchmark for the local industry. Its redesigned interface includes a streamlined catalogue page capable of displaying thousands of items clearly, alongside a product page where users can freely adjust specifications whilst instantly viewing prices, quotes, and delivery times. What previously took between 8 to 15 working days in traditional offline procurement , from quotation to final order ,can now be completed within a week on CUSTA, with some orders fulfilled on the same day.

The renewal comes at a time when SMEs remain central to Malaysia’s economy, accounting for nearly 90% of all businesses, contributing around 40% of GDP, and employing almost half of the national workforce. Government projections aim for SMEs to contribute 45% of GDP by 2025, emphasising the importance of accessible digital productivity tools. With policies such as MyDIGITAL encouraging greater adoption of e-commerce and cloud-based platforms, CUSTA’s revitalisation exemplifies how locally founded digital brands can meet the demand for faster, more flexible, and more efficient services within a traditionally manual industry.

Since its launch, CUSTA has delivered over 500,000 customised items across Malaysia and Singapore. More than 90% of these orders have supported Malaysian SMEs and small brands, helping them scale through enhanced branding and merchandising. The company has also experienced a growth rate of more than seven times year-on-year sales.

“SMEs make up nearly half of Malaysia’s GDP, yet customisation has historically been slow, restricted, and inefficient. The relaunch of CUSTA removes these barriers by combining unlimited design freedom with instant price transparency, providing Malaysians and local businesses with easier access to customised services. This is more than just an upgrade; it’s about supporting Malaysia’s digital economy ambitions, empowering local creators, and fostering new value chains that drive growth and employment across the country,” said Joe Takagi, Chief Executive Officer of CUSTA.

Looking ahead, CUSTA plans to expand its customised methods and product offerings, as well as develop new services tailored for professionals and businesses. By lowering barriers to bespoke production, the company aims to generate ripple effects throughout the local economy — increasing demand for customised goods, creating new opportunities for Malaysian designers and creators, and generating jobs across the production and fulfilment supply chain. This aligns directly with national goals to enhance SME competitiveness and advance Malaysia’s digital economy.

To celebrate its second anniversary, CUSTA has launched the "CUSTA Service Renewal Campaign", which will run until 30 November 2025.