Infobip Shift’s Debut in KL: Uniting Southeast Asia’s Developers

7 November 2025

KUALA LUMPUR: Infobip Shift, one of the most well-attended developer conferences, was held in Asia for the first time, in Kuala Lumpur, a city recognised for its burgeoning tech and startup community. The conference aimed to bring together developers, startups, and tech leaders across Southeast Asia, fostering knowledge exchange on artificial intelligence, software development, and innovation.

This edition also marked Infobip Shift's expansion to a third continent within the same year, following events in Zadar and Miami, establishing it as a truly global platform for developers.

The Kuala Lumpur event was part of Cradle LIVE! Startup ASEAN Summit 2025, organised in partnership with Cradle Fund Sdn Bhd (Cradle), Malaysia’s primary agency supporting early-stage startups. Over 1,000 attendees, including developers and technology professionals, participated in the conference, which featured prominent speakers from international companies such as IBM, Atlassian, Amazon Web Services, LMArena, and Okta. Key topics covered included the future of software, user experience, essential skills for developers, practical strategies for balancing AI opportunities and risks, and guidance on navigating an industry increasingly driven by artificial intelligence.

"We are proud to partner with Infobip in bringing Shift to Kuala Lumpur for the first time. This collaboration highlights our shared commitment to strengthening Malaysia’s developer and startup ecosystem by creating opportunities for knowledge exchange, innovation, and regional collaboration. As part of the Cradle LIVE! Startup ASEAN Summit, this platform not only connects global tech leaders with local talent but also accelerates our vision of establishing Malaysia as a leading innovation hub in Southeast Asia," said Norman Matthieu Vanhaecke, Group CEO of Cradle.

"Infobip Shift’s Asian edition represents a significant step in our mission to connect developers and foster innovation through the sharing of knowledge and experience. Thanks to our partner Cradle, we have been able to engage with the local startup ecosystem and gain valuable insights into the market. By expanding Infobip Shift to a third continent, we are creating a platform that empowers individuals to shape the future of technology together," stated Ivan Brezak Brkan, Developer Experience Director at Infobip.

With its Kuala Lumpur edition, Infobip Shift once again cements its position as a must-attend event for developers eager to learn, connect, and drive industry-changing innovations.