KePKAS supports SITE2025

Liew (middle), flanked by Lai (on her left) and Ng, with members of the delegation displaying promotional material for SITE 2025.

10 June 2025

KOTA  KINABALU: The Ministry of Tourism, Culture and Environment (KePKAS) has expressed its full support for the Sabah Investment & Trade Expo 2025 (SITE 2025), organised by the Federation of Sabah Industries (FSI) and scheduled to take place from 26 to 28 September this year.

Minister Datuk Seri Christina Liew said the Ministry's support stems from SITE 2025’s distinctive nature as a four-in-one event, integrating investment and trade components under one roof at the Sabah International Convention Centre (SICC).

The three accompanying events are the 8th Sabah International Coffee Festival, Mini Thailand Week 2025, and the Property Hunter Expo.

“KePKAS fully supports SITE 2025. Given the scale and international promotion of the event, I believe it will serve as a major draw for tourists to Sabah, thereby contributing to the growth of the tourism sector. We are also keen to see potential investors explore opportunities in Sabah’s tourism industry, among other key economic sectors.

“I have been informed by the organisers that over 50,000 tourists and visitors are expected to attend over the course of the three-day event,” said Liew, following a courtesy call from a delegation led by SITE 2025 Deputy Organising Chairman Ng Vui Chuan, who is also FSI Vice-President, on Monday.

During the briefing, SITE 2025 Secretariat Head Kee Chiang Kiah explained that the event aims to showcase Sabah’s strategic potential as a gateway to the Far East and global markets, with a particular focus on trade and investment opportunities in agriculture, tourism, manufacturing, and green technology, while also highlighting the state’s industrial parks.

“The Expo will feature 300 exhibition booths and include participation from both international and local industry players, including those from China, Indonesia, Thailand, Singapore, Brunei, Vietnam and other Asian nations,” he said.

Among the event’s highlights are a Business Matching Platform, Business & Industries Talk, Borneo Latte Art Competition 2025 (Sabah and Sarawak), Mini Coffee Workshop, Borneo KOPI-O Competition 2025 (Sabah), World Coffee Blending Championship 2025 (China), and the Paper Cup Drawing Competition 3.0.

Also present during the visit were SITE 2025 Deputy Organising Chairmen Dick Lee and Benjamin Lo, Secretary-General Dr Andrew Sim, and Secretariat Officer Mohd Nazmi Razali. Accompanying the Minister was the Ministry’s Permanent Secretary, Datuk Josie Lai.