MIHAS 2024 attracts 250 buyers for 2,500 business matching sessions.

5 August 2024

KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE), will be hosting some of the largest international buyers in the world during this year’s International Sourcing Programme (INSP), its flagship business matching event organised annually in conjunction with the Malaysia International Halal Showcase (MIHAS) 2024.

According to Datuk Mohd Mustafa Abdul Aziz, MATRADE's Chief Executive Officer, INSP MIHAS 2024 will feature a line-up of some 250 international buyers, including 20 premium buyers from approximately 40 countries.

"Our global network of 49 trade offices have successfully secured the participation of leading international buyers, underscoring the event's growing prominence in the global Halal marketplace," he said.

The 250 international buyers include those from Europe, South Asia, China and Northeast Asia, Central Asia and Americas.

The 20 premium buyers represent industry giants such as large hypermarkets and retailers with nationwide outlets from countries such the United State of America (USA), India, United Kingdom, Taiwan, Hong Kong, Kazakhstan and Uzbekistan.

These buyers collectively generated a revenue of more than USD60 billion in 2023.

“The participation of these 250 international buyers is expected to generate a potential sourcing value of more than RM1 billion,” Mohd Mustafa said.

He pointed out that these business deals will have significant impact on the domestic economy as among others it can support the exporters in terms of creating job opportunities.

The event is expected to host a substantial number of business-matching sessions, fostering new partnerships and expanding market access for Malaysian businesses.

“INSP MIHAS 2024 is set to facilitate at least 2,500 business matching sessions,” Mohd Mustafa said.

He emphasised the strategic importance of INSP MIHAS 2024, stating, "This programme is instrumental in strengthening international trade relations, expanding market access for Malaysian businesses and contributing to the development of sustainable global supply chains."

"It represents a critical component in our efforts to position Malaysia as a key player in the international Halal ecosystem."

"INSP MIHAS 2024 is organised in a hybrid mode, with the virtual sessions taking place from 15 February to 30 November 2024."

" The physical sessions will be held on 18 September 2024 at the iconic Menara MATRADE in conjunction with MIHAS 2024 held during 17 – 20 September 2024 at Malaysia International Trade Exhibition Centre (MITEC). This year's programme will highlight Malaysia's expertise across 20 diverse sectors."

" This comprehensive approach underlines Malaysia's position as a leader in the global Halalindustry, including agricultural Produce; Apparel, Garments and Accessories; Beverages; Prepared Food; Food Ingredients; Gloves; Palm Oil Products; and Pharmaceuticals among many others."