OUP Launches New Headquarters, Cementing Asia’s Leading IP and Tourism Ecosystem

From Left to Right : Takeshi Hashimoto (Vice President, Tsuburaya Fields Entertainment International), Apple Teong (Group General Manager, OUP Group), Genie Teong (Chief Financial Officer, OUP Group), Alvin Lee (CEO, One Universal Production & Group of Companies), Michael Lee (International Chairman, MWF International), Ivan Wong (Head of Asia, Moonbug Entertainment), W. Wong (President of Bruce Lee Club Hong Kong)

20 December 2025

KUALA LUMPUR: One Universal Production Group (OUP), a premier IP ecosystem and tourism company in Asia, today celebrated the official opening of its new corporate headquarters—a significant milestone in its mission to deliver world-class entertainment and edutainment experiences. 

This milestone underscores OUP’s expanding influence in shaping IP-driven entertainment, edutainment, and themed tourism across Asia and beyond. Over the past decade, the company has earned a reputation for record-breaking productions and immersive experiences, recognised by Guinness World Records, ASEAN Book of Records, and Malaysia Book of Records. 

OUP is renowned for its successful themed attractions and live shows, including Ultraman Live 2015, one of Asia’s highest-attended live event, the longest-running Pokémon Festival, the world’s largest inflatable duck installation, and acclaimed family experiences such as Discover Fun with CoComelon. 

As a master licencee and strategic partner to leading global IP owners, OUP manages a diverse portfolio of internationally recognised brands, including CoComelon, Ultraman, Bruce Lee, Blippi, Angry Birds, Crayola, and B.Duck. The company develops these IPs into immersive attractions, live experiences, retail activations, and tourism projects tailored to Asian audiences. 

During the event, OUP formalised a Memorandum of Understanding (MoU) with Kayou Cultural Creativity Co., Ltd., China’s largest collectible card company. Under the partnership, Kayou will enter the Malaysian market alongside OUP, introducing new IP-driven collectibles and entertainment concepts to Southeast Asian fans. 

OUP also unveiled its international expansion plans, including the Hadi Excellence Collection—Thematic Safari Villas in the UAE—and the Hadi Premium Collection in Malaysia, featuring the country’s first sea-front villas with crystal-clear lagoons. 

Commenting on the occasion, Alvin Lee, CEO of One Universal Production & Group of Companies, stated that the new headquarters signifies OUP’s next chapter in delivering world-class, IP-led experiences globally.