STB Celebrates Dual Wins

23 November 2025

LANGKAWI: The Sabah Tourism Board (STB) has been recognised for its commitment to sustainable tourism, inclusive marketing, and meaningful corporate social responsibility (CSR) initiatives at the Green and Geopark Excellence Awards (GAGA) 2025.

Housing and Local Government Minister Nga Kor Ming presented STB with the awards for Best Sustainable and Inclusive Marketing Campaign and Best Corporate CSR Project. The accolades were received by STB’s Chief Executive Officer, Julinus Jeffery Jimit.

The awards ceremony, organised by the Langkawi Development Authority (LADA) in collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO), took place on Saturday (22 November) at the Langkawi International Convention Centre.

STB’s win for Best Corporate CSR Project highlights its Lampoopalooza initiative, implemented this year in collaboration with the Sabah Society for the Deaf. The project aimed to enhance awareness and improve communication between tourism frontliners and the Deaf community.

Through this partnership, STB staff members learned basic sign language as a proactive step towards creating a more welcoming and inclusive tourism environment.

Meanwhile, the Best Sustainable and Inclusive Marketing Campaign award recognises STB’s efforts to ensure Sabah’s tourism promotions are accessible, inclusive, and aligned with responsible travel principles.

“These awards are meaningful for STB and for Sabah because they reflect the effort we’ve put into making tourism more responsible, accessible, and genuinely people-focused,” said Julinus.

He added that STB will continue to strengthen initiatives supporting sustainability and inclusivity, ensuring that the board’s marketing and outreach efforts resonate with travellers while also addressing real on-the-ground needs.

“We want to build a tourism environment where more people can participate, benefit, and feel represented, and we will keep moving in that direction together with our partners and communities,” he said.