Cosmobeauté Malaysia prepare to dazzle KLCC

9 June 2025

KUALA LUMPUR : Southeast Asia’s beauty industry is poised for a transformative experience as the 23rd edition of beautyexpo and the 20th edition of Cosmobeauté Malaysia prepare to captivate audiences at the Kuala Lumpur Convention Centre (KLCC) from 30 September to 3 October 2025.

As Malaysia’s largest and longest-running beauty trade exhibitions, BECBM promises an exceptional showcase of innovation and excellence. More than 400 visionary exhibitors from nine countries and regions, including Malaysia, Mainland China, Indonesia, Japan, Korea, Pakistan, Taiwan, Thailand, and the United Arab Emirates will unveil cutting-edge products, services, and technologies across eight specialised sectors: Professional Beauty, Hair & Barber, Makeup & Cosmetics, Nail, Embroidery & Lashes, OEM/ODM, Halal Beauty, Training & Certification, and Spa & Wellness.

With over 15,000 beauty professionals and buyers expected from more than 60 countries and regions, the event further cements Malaysia’s role as the epicentre of Southeast Asia’s beauty industry.

"For over two decades, beautyexpo and Cosmobeauté Malaysia have consistently driven innovation, business, and cross-border collaboration within the beauty sector. The 2025 edition will elevate this legacy – fostering strong synergies between established industry leaders and emerging innovators while unlocking new opportunities across the Asia-Pacific region," said Tan Sri Abdul Rahman Mamat, Organising Chairman of beautyexpo and Cosmobeauté Malaysia.

This year's edition will spotlight immersive experiences, live competitions, and insightful knowledge sharing. Key highlights include:

Industry Seminars: Deep-dive sessions led by global beauty experts unveiling next-generation trends and techniques.

Management Competition 2025: The highly anticipated second edition of the Skin Care Mastery Challenge, spotlighting exceptional professional skincare expertise.

The 5th Malaysia Glory Cup International Beauty Competition: Celebrating elite artistry in embroidery, eyelashes, and nails with top-tier international talent.

"We've reimagined the 2025 editions with both business and creativity in mind. From competitive showcases to business matchmaking, the entire experience is designed to help the industry connect, learn, and grow together, while also elevating Malaysia's leadership in specialised beauty segments like halal-certified products," added Tan Sri Abdul Rahman Mamat.

A centrepiece of the exhibition is the expanded Halal Beauty pavilion, representing one of the industry's fastest-growing segments driven by ethical manufacturing, ingredient transparency, and surging consumer demand for clean, certified products. As a global authority in halal certification and industry development, Malaysia

 is uniquely positioned to lead this movement, and beautyexpo & Cosmobeauté Malaysia 2025 will amplify that role.

From halal-certified cosmetics to innovative skincare and wellness offerings, visitors will discover a comprehensive showcase responding to evolving global preferences for safer, more inclusive, and ethically produced beauty solutions.

This segment also opens doors for cross-border collaborations, especially among emerging brands looking to access Muslim-majority markets in Southeast Asia, the Middle East, and beyond.

The event unites leading industry associations including the Kuching Association of Beauty Therapy & Cosmetology (KABTAC), Malaysian Hairdressing Association (MHA), Malaysia Cosmetology Chamber of Commerce (PAMM), and United Asian Hairdressers Association (UAHA), ensuring comprehensive industry representation and engagement.