Letitu Launches Malaysian JV to Drive Southeast Asia Expansion

15 DECEMBER 2025 

KUALA LUMPUR: Letitu, the global EdTech company behind the AI-powered academic and career planning platform The Pond, has established a new joint venture (JV) in Malaysia to drive its expansion across Southeast Asia. The new entity, TeXphere, was incorporated in September and will commence full-scale operations in early 2026. 

Letitu’s flagship solution, The Pond, has garnered widespread international recognition for assisting students, teachers, and counsellors in navigating complex academic and career decisions. The AI-driven platform offers personalised recommendations for courses, activities, and university pathways based on students’ interests, strengths, and career aspirations. It is currently operational across the United States, Canada, the United Kingdom, Thailand, Japan, and Kazakhstan, where the company derives 70% of its revenue. 

“Students often find it challenging to access clear, structured guidance because information is scattered,” said Sean Lee, Co-Founder of Letitu and Director of the Malaysian JV. “The Pond consolidates everything through AI, empowering students and educators to make confident decisions about academics, university admissions, and even early career planning.” 

Malaysia was chosen as Letitu’s regional base due to the country’s rapidly growing EdTech landscape and strong focus on digital innovation. The global EdTech community has also recognised Malaysia’s rising influence, with Kuala Lumpur serving as the Asian host city for the renowned BETT exhibition for several consecutive years. 

“Malaysia is emerging as one of Asia’s most dynamic EdTech markets,” Lee remarked. “Its forward-looking educational environment makes it the ideal launchpad for our Southeast Asian expansion.” 

To ensure effective local execution, Letitu partnered with Shft, a Malaysian EdTech company that collaborates closely with leading institutions such as the University of Malaya. The two organisations were introduced during a major EdTech exhibition in Kuala Lumpur and quickly identified strong synergies in supporting innovative learning. 

The JV, named TeXphere, is structured with Letitu holding an 80% stake and Shft 20%. Lee will lead the venture as Managing Director, overseeing business development, partnerships, and the rollout of products across Malaysia. 

“Shft’s extensive network and on-the-ground expertise will enable us to scale swiftly and respond effectively to local needs,” Lee added. 

In addition to The Pond, Letitu plans to introduce WelKo, a new platform designed to assist international students in independently navigating Korean university admissions without intermediaries. The service will be officially launched in Malaysia through the JV and will target both local and international school communities. 

TeXphere will also explore further collaborations with schools and develop tech-focused educational programmes tailored to Malaysia’s rapidly advancing digital ecosystem. 

“Starting next year, Southeast Asia will become one of Letitu’s key growth pillars,” Lee stated. “Through TeXphere, we are committed to contributing to Malaysia’s EdTech innovation and supporting students across the region.”