NEC Malaysia Gives Back Through Pickleball

14 May 2025

KUALA LUMPUR: In celebration of NEC Group’s 125th anniversary, NEC Malaysia, one of the country’s leading digital transformation companies, hosted ‘Smash Barrier, Serve Hope: Giving Back Through Pickleball’, a Corporate Social Responsibility (CSR) event organised in partnership with Hiichiikok Home for Children Care in Kuala Lumpur.

The special day featured pickleball coaching sessions and friendly matches, during which each underprivileged child was paired with an NEC employee for the duration of the event.

Attendees ranged from children aged 4 to 17, who were introduced not only to the sport of pickleball but also to the fascinating world of technology. Pickleball was selected for the event as it is a sport accessible to people of all ages and skill levels. Recognising the importance of equipping young people with a strong understanding of technology to help them succeed in an increasingly digital world—and as part of NEC’s commitment to empowering future generations—employees shared stories of innovation, offering the children a glimpse into how technology can shape and enhance lives worldwide.

“NEC’s 125th anniversary prompts us to reflect on our journey as a trusted partner in transformation.

It also serves as a reminder that trust is built through genuine connection and care,” said Wataru Irie, Managing Director of NEC Malaysia.

“This event has been proudly organised by NEC Malaysia’s Next Generation Leaders—a committee established under the Managing Director’s directive to drive transformation across the organisation."

"This CSR initiative is one of their many efforts to create meaningful impact. Through programmes like this, we hope to inspire the next generation and foster a future where technology empowers individuals of all ages and backgrounds.”

Frieda Ngui, Home Manager at Hiichiikok Home for Children Care, added, “We are grateful to NEC for spending time with the children. As underprivileged youths, they rarely have such opportunities. The pickleball sessions and the ‘Adopt a Child for a Day’ initiative truly made them feel included, cared for, and joyful.”

NEC Malaysia remains dedicated to making a positive difference beyond the realm of technology—one meaningful connection at a time. Through the generous efforts of its staff, RM8,000 was raised to provide essential groceries and furniture for the home, further reinforcing NEC’s commitment to community well-being.

As a globally renowned provider of technological solutions, NEC Corporation of Malaysia (established as NEC Malaysia Sdn. Bhd. in March 1988) is recognised as one of Malaysia’s foremost digital transformation players. A subsidiary of NEC Corporation, which boasts a proven track record of technological expertise, the company is committed to supporting Malaysia’s ambition to become a Digital Nation.

Specialising in areas such as smart connectivity, public safety, managed services, enterprise applications, infrastructure, IP networks, cybersecurity, and multimedia platforms, NEC Malaysia’s presence extends from Kuala Lumpur to Sunway City Iskandar Puteri.

The company’s Centre of Excellence in Sunway City Iskandar Puteri, Johor, provides managed services and serves as a call centre operation for customers across the Southeast Asian region.