Building Strong Foundations, 2,800 Insurance Pros Gather in KL

25 April 2026

KUALA LUMPUR: Amid global economic turbulence and rapid industry shifts, the insurance sector is evolving from risk mitigation to holistic financial planning.

With rising medical costs, ageing populations, and post-pandemic risks, demand grows for trusted advisors who guide clients through lifelong journeys.

The 28th National Chinese Life Insurance Congress, themed "Strengthening Foundations, Moving Forward Steadily" opened yesterday at Sunway Pyramid Convention Centre, drawing over 2,800 professionals until 26 April. It reaffirms its role as a top platform for knowledge-sharing and resilience-building.

The theme highlights a key truth: in uncertain times, robust foundations and long-term thinking drive lasting value.

Advisors now focus on risk diagnosis, planning, and enduring client relationships over short-term sales.

Awards Honour Excellence

The event recognises 356 top Performers

17 Top Manager Award winners

320 National Advisers Award (Golden Crown) recipients

19 Junior Advisers Award winners.

These honours, earned in a volatile market, reflect commitment to care, perseverance, and expertise.

The 24-year-old Golden Crown Award embodies "Genuine Care" for clients, "Perseverance" in challenges, and deepening "Professional Expertise".

Awards form a clear career path: Junior Advisers (first 18 months) build basics; Golden Crown marks competence; International Dragon Award (IDA Day included) crowns global elites.

Elevating the Profession

Organiser IMM International, founded in 1983, unites Chinese-speaking insurers worldwide via congresses, publications, training, and honours.

The Congress distils insights from discourse and experience, guiding practitioners' growth.