Delivered Korea Demonstrates Innovative Cross-Border E-Commerce at 2025 Kuala Lumpur Hallyu Expo

 29 December 2025

KUALA LUMPUR: Delivered Korea, a leading Korean cross-border shopping agent, showcased its technologically advanced cross-border shopping platform at the 2025 Korea Brand & Entertainment Expo (KBEE), held in Kuala Lumpur from 11 to 13 December. The event was hosted by South Korea's Minister of Trade, Industry and Resources (MOTIR) and organised by the Korea Trade-Investment Promotion Agency (KOTRA).

KBEE is a flagship government-led initiative designed to promote Korea’s brands, innovations, and business capabilities on the international stage. The Kuala Lumpur edition featured celebrity ambassadors, including actress Moon Ga-young of the hit K-drama ‘True Beauty’ (Yeosin Gangrim), alongside K-pop groups NEXZ and xikers. The expo brought together major Korean and global brands such as Amorepacific, CJ Foods, CU, and Shopee. According to KOTRA, the event attracted over 300 companies and approximately 20,000 visitors across three days.

Previously, Delivered Korea participated in the Hallyu Fair held in November at the American Dream Mall in the United States, where its pop-up store garnered significant attention amid an audience of over 20,000 visitors. Building on that success, the company continued its interactive reverse cross-border shopping experience at the Kuala Lumpur expo, enabling attendees to see firsthand how Korean products are purchased and delivered directly to international consumers.

During the exhibition, Delivered Korea demonstrated its role as a cross-border shopping agent, purchasing products on behalf of overseas customers and managing end-to-end international delivery. Powered by an automated price-quotation system and self-operated logistics infrastructure, the platform allows global consumers to access authentic Korean products often unavailable outside Korea. The booth showcased popular K-pop merchandise from artists such as BTS, ATEEZ, G-Dragon, and Stray Kids, alongside trendy Korean lifestyle items, including products from Daiso Korea, reflecting strong regional demand.

According to KOTRA’s Consumer Goods Export Trends and Promising Markets Report, Malaysia ranked second in consumer goods export growth in 2024, with a 14.1% increase, establishing it as one of Korea’s top export markets. Coupled with a strong local interest in Korean culture, Kuala Lumpur serves as a vital gateway for Korean brands entering Southeast Asia’s reverse cross-border e-commerce market.

"Delivered Korea will continue to enhance its platform and logistics capabilities to better connect Korean brands with consumers worldwide," said Jae Eun Kim, Co-Founder of Delivered Korea.

Delivered Korea’s participation at KBEE Malaysia 2025 underscores its expanding role within Southeast Asia’s cross-border commerce ecosystem and its dedication to supporting the global growth of Korean brands.