HitPay Launches Borderless QR to Boost Cross-Border Payments for 20,000+ Asian MSMEs

28 January 2026

KUALA LUMPUR: HitPay, a leading payment platform for small and medium-sized enterprises (SMEs), today announced the launch of Borderless QR. This proprietary software solution bridges the gap between Southeast Asian merchants and the region’s rapidly expanding tourism economy, which is projected to reach USD 39.52 billion in 2026. The launch follows a landmark 2025 for HitPay, during which the platform achieved twice-yearly transaction growth and delivered over USD 10 million in savings to its merchants, driven by a 124-fold increase in non-card transaction volume since 2020.

In Southeast Asia, Micro, Small, and Medium Enterprises (MSMEs) comprise 97% of all businesses. Many retail and F&B merchants find it challenging to navigate the diverse technical standards required to accept a wide range of international wallets. HitPay’s Borderless QR simplifies this complexity, enabling its growing network of over 20,000 merchants to generate transaction-specific payments for international visitors as effortlessly as for local customers.

Within the HitPay app, a merchant simply enters the sale amount and selects the visitor’s home country to generate a dynamic QR code. Customers can pay instantly via their preferred local wallet at mid-market rates with zero additional fees, while merchants receive settlement in their local currency the following day.

The launch of Borderless QR supports the ASEAN Regional Payment Connectivity (RPC) objectives. While the RPC initiative establishes the high-level framework for interoperability between regional central banks, HitPay provides an accessible retail interface that MSMEs need to adopt these standards and capitalise on cross-border opportunities.

By translating diverse regional and international standards into a user-friendly format, HitPay ensures that even the smallest boutique or eatery can compete effectively in a connected digital economy. Merchants can now support visitors using preferred home wallets such as QR Ph (Philippines), PayNow (Singapore), QRIS (Indonesia), PromptPay (Thailand), and VietQR (Vietnam), alongside major international standards like WeChat Pay (China) and UPI (India).

“As Southeast Asia advances its collective digital payment goals, our focus is on making that connectivity practical for small businesses,” said Aditya Haripurkar, Co-Founder and CEO of HitPay. “Borderless QR is about fostering regional collaboration by providing a streamlined checkout process. Merchants can simply select a customer’s home country to generate a specific QR code with a real-time converted amount, ensuring visitors pay with their trusted wallets while merchants settle in their own currency.”

As regional tourism accelerates, the final obstacle for cross-border commerce has shifted from the airport to the checkout counter. HitPay is removing operational barriers that often separate browsing tourists from paying customers. By consolidating fragmented payment standards into a single, dynamic checkout flow, merchants within the HitPay network can reclaim hours previously lost to manual reconciliation and staff training.

This development enables local entrepreneurs to deliver a seamless, FX-transparent experience that matches the service levels of global retailers. Tourists avoid foreign exchange surprises by seeing exact costs in their home currency at the point of sale, with zero additional fees. Meanwhile, merchants benefit from operational certainty, receiving settlement in their local currency as early as the next day—effectively eliminating exchange rate volatility from their operations.

The rollout of Borderless QR is initially focused on Singapore, Malaysia, and the Philippines, though the solution is designed for rapid scalability across all markets where HitPay operates. Unlike traditional integrations requiring extensive infrastructure overhauls, any merchant in these territories can now activate international payment standards through a simple software update. Early adopters in the lifestyle retail sector, such as The Paper Bunny, are already leveraging the technology to manage increasing regional tourist volumes.

“HitPay Borderless QR has enabled us to offer a truly ‘shop like a local’ experience to every tourist who visits us,” said Afifah from The Paper Bunny. “By generating real-time currency conversions through a straightforward checkout process, we’ve made international payments as simple as local transactions, allowing us to focus on the customer experience rather than payment complexities.”