Kuala Lumpur Among Asia’s Top 10 Lunar New Year Destinations – Agoda

26 January 2026

KUALA LUMPUR: As the Lunar New Year approaches, digital travel platform Agoda has revealed that Kuala Lumpur is the seventh most sought-after destination for international visitors celebrating the festive season across Asia, as well as the top-searched domestic destination. Agoda further reports that, based on accommodation searches, Bangkok, Thailand, remains the most popular destination among Malaysians travelling abroad for the Lunar New Year holiday.

Kuala Lumpur, Johor Bahru, and Penang have emerged as the leading inbound destinations for travellers to Malaysia. This trend highlights a growing interest in Malaysia’s vibrant cultural heritage and urban experiences. Kuala Lumpur, with its iconic skyline and diverse culinary scene, offers an appealing mix of modernity and tradition. Johor Bahru attracts visitors with its cultural landmarks, whilst Penang is celebrated for its historic architecture and renowned street food. These preferences indicate that travellers are seeking destinations that combine cultural exploration with urban adventure.

Kuala Lumpur also tops the list as the most popular domestic destination among Malaysian travellers, followed by Penang and Malacca. Malacca, with its historic sites and colonial charm, appeals to those eager to delve into Malaysia’s past. These trends reflect a growing appreciation for local culture and history, alongside a desire for diverse experiences.

Meanwhile, Bangkok ranks as the top outbound destination for Malaysian travellers, followed by Hat Yai and Tokyo. This preference underlines a desire for cultural exploration and varied experiences. Bangkok’s lively street life and cultural landmarks offer a dynamic city experience, while Hat Yai’s bustling markets and local cuisine provide a more relaxed yet immersive escape. Tokyo, with its blend of tradition and cutting-edge innovation, appeals to travellers seeking both cultural depth and modern excitement. These choices demonstrate an appetite for destinations rich in cultural and urban offerings.

The forthcoming Year of the Horse, symbolising energy and adventure, inspires travellers to explore vibrant destinations. The Lunar New Year, marking new beginnings and the arrival of spring, is traditionally a time for reunions and renewal. It presents an ideal opportunity for self-discovery—whether rediscovering familiar places or venturing abroad.

Fabian Teja, Country Director for Malaysia and Brunei at Agoda, commented, “The Year of the Horse brings vibrant energy to travel, and it’s exciting to see Kuala Lumpur shining as a key destination. Cities like Johor Bahru, Penang, and Malacca have so much to offer, making every journey truly special for travellers. Whether staying in Malaysia or exploring abroad, Agoda provides fantastic deals on flights, accommodation, and activities to make their New Year celebrations unforgettable.”

Looking at broader Asian travel trends, Japanese cities feature prominently among favourites for Lunar New Year holidays, with Tokyo leading, followed by Bangkok, Taipei, Osaka, and Seoul in the top five. Fukuoka, Kuala Lumpur, Sapporo, Singapore, and Hong Kong complete the top ten.

For those planning their Lunar New Year escapes, Agoda offers an extensive range of options, including over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities. Running from 14 to 28 February, Agoda’s Mega Sale will feature discounts of up to 60% on hotels, with flash sales of up to 70% on 17 February and exclusive deals on flights and activities. VIP members will enjoy early access to deals from 10 to 13 February.