Malaysia Launches ASEAN’s First LLM-Based Synthetic Data Platform in Strategic AI Collaboration

10 February 2026

KUALA LUMPUR: AI Sdn Berhad (athenatech.ai), recognised as one of Malaysia’s top six emerging AI startups, has announced the launch of its subsidiary, AxxonAI (axxonai.com), a pioneering Large Language Model (LLM) based synthetic data intelligence platform.

This milestone establishes AxxonAI as Malaysia’s first company to offer such advanced capabilities, addressing the increasing challenges of data scarcity and privacy constraints faced by enterprises across ASEAN and beyond.

In line with Malaysia’s ambition to become an AI Nation by 2030, guided by the National AI Action Plan 2026–2030, Athenatech.ai and AxxonAI are aligning their innovation efforts with national priorities set by the National AI Office (NAIO).

This collaboration underscores a shared commitment to advancing next-generation AI solutions that enhance productivity, foster innovation, and support sustainable economic growth.

As part of this strategic initiative, AxxonAI is establishing a Global Delivery Centre (GDC) specialising in AI training, synthetic data, and generative AI insights. The GDC aims to create a tangible impact across key sectors and bolster Malaysia’s position as a trusted and competitive AI hub within ASEAN.

AxxonAI has also received Malaysia Digital status, reinforcing its dedication to positioning Malaysia as a regional AI centre serving global markets.

This innovative platform accurately emulates real-world data patterns, enabling organisations across industries to develop impactful, effective, and ethically sound AI-driven solutions that promote growth and informed decision-making. AxxonAI is a privacy-focused generative AI platform with a multi-tiered synthetic data and cognitive intelligence framework, designed for enterprise applications within ASEAN and beyond.

Utilising Generative Adversarial Networks (GANs) and Retrieval-Augmented Generation (RAG) with LLMs, AxxonAI produces privacy-safe, statistically representative datasets suitable for industries handling sensitive data. Unlike generic datasets, AxxonAI can generate customised data tailored to local market nuances, regulatory requirements, and specific business objectives.

A notable feature of the platform is data decoupling and fine-tuning, which enhances control, quality, and utility in synthetic data generation. Fine-tuning involves adapting pre-trained models using artificially generated datasets, a significant advancement for segmentation and hyper-personalisation in complex consumer contexts.

Sonny (Soumitra) Dey, Founder and CEO of Athenatech.ai and AxxonAI, stated, “AI should be both powerful and principled. Our synthetic data engine proves that businesses do not have to choose between innovation and privacy. AxxonAI empowers enterprises to achieve meaningful growth while maintaining high standards of data ethics and security. Designed specifically for the ASEAN region, our localisation and personalised synthetic data platform set us apart in the market. We aim to enable our partners to make optimal business decisions supported by reliable, real-world data. In the coming months, we will be collaborating with numerous organisations on different versions of our AxxonAI platform integrated with Agentic Function.”

Currently, ASEAN enterprises lack sufficient localised and regional data that is both accessible and structured for effective AI training. Existing solutions often lack regional customisation and are prohibitively costly for many businesses, especially SMEs. Global datasets tend to be generic and not tailored to local market needs, often resulting in less accurate outputs and misaligned insights. Privacy regulations such as the Personal Data Protection Act 2010 (PDPA) and GDPR further restrict the use of real-world customer data for AI development.

AxxonAI aims to unlock business potential while prioritising data privacy and compliance. Its focus on ASEAN-specific language models and regional business practices, supported by features like the Quality Score, makes it uniquely suited for local applications. Designed with PDPA compliance at its core, AxxonAI is also affordable enough for SMEs to adopt effectively.

In partnership with Sancy Berhad, a leading Malaysian provider of digital healthcare solutions, AxxonAI will enable healthcare providers to extract powerful insights from patient data while maintaining strict privacy standards. This collaboration marks a significant step towards transforming healthcare delivery through secure, intelligent, and sovereign AI solutions.

Together, they will focus on two flagship initiatives:

- Connected Care: A healthcare tourism solution that attracts international patients by leveraging data-driven insights while ensuring privacy and regulatory compliance.

- Ring: A patient-centric care model that utilises synthetic data and predictive intelligence to improve outcomes, reduce costs, and streamline hospital-to-home transitions.

Prabuddha Chakravertty, Group Managing Director of Sancy Berhad, commented, “Through AxxonAI’s advanced synthetic data platform, Sancy Berhad is revolutionising patient care, resource management, and clinical decision-making. The platform generates statistically accurate, regulatory-compliant synthetic patient profiles that mirror real-world populations, helping healthcare teams optimise treatment pathways, anticipate care demands, and improve patient outcomes, all without compromising individual privacy.”