Mixue Malaysia: Growing Locally, Serving Malaysia

27 February 2026

KUALA LUMPUR: Mixue Malaysia continues to strengthen its presence in the local market through a long-term, community-focussed approach.

By prioritising local entrepreneurship, localisation of operations, and ongoing investment, Mixue Malaysia is growing in tandem with Malaysian consumers, partners, and employees.

“Partnering with over 300 local store owners across Malaysia to unlock opportunities in the freshly made beverage sector, we have trained approximately 4,000 staff and fostered stable employment, becoming an integral part of local communities. We are proud to be a Malaysian-built and Malaysian-supported beverage brand that genuinely belongs to the people we serve,” said Teh Hwa Chun, the Area Manager Trainee of Mixue Malaysia.

“In Malaysia, we are committed to growing our business alongside local entrepreneurs, employees, and communities, with the vision of becoming a trusted, enduring contributor to Malaysian society through responsible and sustainable development,” he added.

Mixue Malaysia places strong emphasis on local operations, empowerment, and meaningful contributions. Its franchise model predominantly supports Malaysian entrepreneurs, with 93.19% of franchisees being Malaysians. Its comprehensive support throughout the franchise lifecycle enables aspiring small business owners to enter the food and beverage sector with confidence, clarity, and robust backing.

The company offers structured training, expert operational guidance, standardised systems, and ongoing support. These resources help franchise partners improve efficiency, uphold service standards, and achieve long-term success.

Guided by its core philosophy of “high quality at accessible prices,” Mixue Malaysia provides safe, affordable, and convenient freshly made beverages that cater to mass-market needs and support regular daily consumption. Product development and marketing initiatives are carefully tailored to Malaysian tastes and preferences.

Campaigns often celebrate local festivals and national occasions such as Hari Raya and National Day, fostering deeper cultural integration and relevance in everyday life.

The company strictly adheres to Malaysia’s HALAL requirements, supported by a specialised team providing compliance expertise and certification assistance.

To date, Mixue Malaysia has secured HALAL certification for 157 stores, establishing itself as a leader in consumer trust within this vital area.

The brand maintains high store standards through dedicated market supervision teams that conduct regular inspections and provide hands-on guidance, ensuring consistency and compliance across all outlets.

To optimise operational excellence, Mixue Malaysia utilises advanced digital tools, including POS analytics, inventory management alerts, performance dashboards, and digital training platforms, delivering greater transparency, streamlined processes, and reduced waste.

Store designs meet brand standards, while logistics, construction, and renovation are managed by trusted logistics partners, ensuring reliable nationwide supply and enhanced supply chain agility.

Currently employing approximately 2,900 Malaysian citizens and having trained over 4,000 local workers, Mixue Malaysia not only creates jobs but also invests in career development through structured training programmes and clear progression pathways, empowering staff to build rewarding, long-term careers.

The company actively participates in community initiatives and social responsibility programmes aligned with local priorities, reinforcing its role as a responsible corporate citizen.

Looking ahead, Mixue Malaysia will continue to collaborate with government agencies, industry associations, and local partners to promote sustainable growth within the sector.

It remains committed to nurturing local talent, expanding its domestic supply chain, and strengthening localisation efforts, ensuring its ongoing evolution as a leading freshly made beverage brand in Malaysia.