Motherhood Choice Awards 2025 Celebrates Excellence in Parenting, Family Care, and Innovation

19 September 2025

KUALA LUMPUR: The Motherhood Choice Awards 2025 has returned to honour outstanding achievements in parenting, family care, and innovation. Since its inception in 2019, the awards have established themselves as one of Malaysia’s most trusted accolades, recognising brands, experts, and individuals who continue to shape the lives of mothers and families nationwide.

A night of recognition and celebration, the Motherhood Choice Awards 2025 brought together parents, industry experts, and brands to honour those shaping the future of Malaysian families.

The event at M Resort Kuala Lumpur was attended by prominent national leaders, who presented key categories. Presenters included Datuk Bahria Mohd Tamil, Deputy Secretary General (Investment & Management) at the Ministry of Investment, Trade and Industry; the Deputy Secretary General of the Ministry of Women, Family and Community Development; and Hanani Sapit, Director General of Jabatan Pembangunan Wanita. Their presence underscored the significance of recognising organisations and individuals inspiring and empowering families across Malaysia.

“The Motherhood Choice Awards is more than just a celebration of brands and individuals; it is a testament to the strength of our parenting community. The over 30,000 votes cast reflect the hopes and trust of parents across Malaysia.

By bringing together families, experts, and industry leaders, we are shaping a collective vision for the future of parenting—one founded on trust, innovation, and a shared commitment to nurturing the next generation,” shared Petrina Goh, CEO of Nuren Group.

The awards honoured excellence across five core categories, celebrating brands trusted and valued by parents nationwide.

Nutrition & Supplement: Ddrops, OMFA Kids Sprinkles C, Blackmores, Dugro® Sure PLUS, Bubs, HiPP Junior, Anmum, Enfagrow A+ MindPro, and Bega were recognised for their contributions to family health and nutrition.

Maternity Care & Breastfeeding: Tanamera, Shapee, Bio-Oil, Rén Health, Spink Confinement Centre, and Joyful Month Confinement Centre were acknowledged for empowering mothers throughout pregnancy, recovery, and breastfeeding.

Diapers & Baby Care: Tanamera Kidz, Applecrumby, Fiffy, Carrie Junior, and Juniors were voted the most trusted essentials for everyday baby care.

Kids, Family & Education: ZP Kids Toothgel, Carrie Junior, Eye Level Malaysia, Babyshop, Skyworth, CryoCord, Tiger Family, and Alpha IVF were celebrated for enriching family life, learning, and well-being.

Baby Gear & Toys: Joie received double recognition as Best Car Seat Brand and Best Baby Stroller Brand, highlighting its leadership in ensuring safety and comfort for families.

In addition to recognising brands and professionals, the Supermom Awards 2025 honoured eight inspirational women—Goh Liu Ying, Nicole Fu, Shini Cheng, Shirley Seow, Sharifah Eleen, Eien Razak, Siti Zulaikha, and Fitrah Alysha—for their resilience, authenticity, and contributions to the parenting community.

The Experts Award 2025 acknowledged leading figures across healthcare, education, and research, including Datuk Dr Mohammad Iqbal Mohammad Sarwar, Sr Nur Izzati Ayu, Janisse Wong, Lee Shin Jie, Dr Wan Aizat Wan Zakaria, Dr Liew Yen Eit, Dr Aizul Hafizi, Dr Lim Kian Hwa, Dato' Dr Colin Lee Soon Soo, C.M.P. Lau Chong Ren, and Dr Lim Wei Gin.

The event also recognised Skyworth for enhancing the celebration with exclusive giveaways, including portable TVs and the 4K UHD Eye Care Series Google TV, reinforcing its commitment to bringing innovative technology and well-being closer to families.

As the event concluded, it was clear that the Motherhood Choice Awards is more than an event, it is a movement that unites parents, experts, and brands to foster trust, innovation, and brighter futures for Malaysian families.