Sabah unveils 12 agro-based tourism attractions

26 July 2023

By Wartawan Nabalu News

KOTA KINABALU: Sabah is set to become a rural tourism hub with 12 agro-based attractions that showcase the state's rich agricultural heritage and sustainable practices.

The attractions, located in various districts, which are in Kota Belud (Mount Kinabalu Coffee and Sunduan Pisompuruan Everything Pineapple); Kudat (Tampakan Fish Farm, and Gombizau Honey Bee Farm); and Kota Marudu (Saujana Hill). Lahad Datu (Irunji Agro Tourism); Beaufort (Selagon Agro Farm); and Tenom (Sabah Agriculture Park, Padas Farmstay, Yong Farmstay, Yit Foh Tenom Coffee, and Fatt Choi Coffee); and Ranau (Desa Cattle Dairy Farm).

The State Rural Tourism Joint Steering Committee, which comprises five State Ministries, has identified these products as part of its efforts to promote Sabah's rural tourism potential and enhance the visitor experience.

The committee is chaired by Sabah Tourism Board (STB) Chairman Datuk Joniston Bangkuai, who is also State Assistant Tourism, Culture and Environment Minister.

He said the committee aimed to foster collaboration among the ministries and devise effective strategies to boost the visibility of Sabah's rural tourism products.

Joniston also stressed the importance of addressing infrastructure needs such as roads and unlicensed homestays, particularly in rural areas.

"The committee emphasised the importance of promoting regulated lodging options to provide tourists with safe and authentic experiences while benefiting local hosts and communities," he said.

He added that the success of agrotourism relies on a concerted effort from all involved ministries, each leveraging its unique capabilities to empower rural communities and create sustainable growth opportunities.

"Through collaborative efforts and careful planning, Sabah will undoubtedly flourish as a remarkable and responsible destination, providing visitors with memorable experiences and positively impacting the lives of local communities," he said.