Second edition of BIGSABAH sale an anticipated event

By AVV

7 October 2024

KOTA KINABALU: More than 100 vendors will be showcasing their products and services during the highly anticipated BIGSABAH Sale 2024.

Set to take place from 25th to 27th October 2024 at Sabah International Convention Centre (SICC), it will open its doors from 10am to 10pm daily, Datuk Dr Rosmawati Lasuki, the SICC chief Executive Officer (CEO) shared in a press conference to announce the event today.

According to her, this is the biggest consumer show in Sabah and it promises to be an exhilarating expo, showcasing a diverse array of segments including gourmet food, fashion and lifestyle, and home living and décor.

With a total of 315 booths, the event aims to highlight the finest local and international products, drawing a wide audience from Sabah and beyond.

Approximately 75 percent of the participants are locals, emphasizing the event's commitment to supporting local businesses.

This year's BIGSABAH Sale will feature an impressive lineup of international vendors, including participants from the Brunei Consumer Fair, the Thai Pavilion, Indonesia, and the Philippines. These exhibitors will offer a rich selection of products, providing attendees with a unique opportunity to explore a vibrant mix of international flavors, cultures, and trends, further enhancing the event's appeal.

The presence of these global exhibitors underscores the event's significance as a key platform for cross-border business and cultural exchange, boosting both its commercial and networking potential.

Additionally, special pavilions from prominent organizations such as MARA, JHEWA, MIDE, and PERNAS will contribute to the event's variety and attraction making it a must-visit for anyone interested in the latest trends and innovations.

She shared that these pavilions will provide visitors with a unique opportunity to explore a wide range of products, services, and initiatives from key industry players, adding depth and diversity to the overall experience of the BIGSABAH Sale.

This year, another exciting participant is GM Klang, Malaysia's leading wholesaler, which will offer access to an extensive selection of wholesale products.

Visitors can also anticipate an array of engaging activities, including an Esports competition organized by the Sabah Esports Association, the BIGSABAH Voice singing competition, and cooking demonstrations by top chefs from SICC.

These activities are designed to attract a large and diverse crowd, with organisers aiming for 5,000 visitors daily throughout the three-day event.

As part of the event's "Shop & Win" campaign, shoppers who register upon entry will have the chance to win attractive lucky draw prizes.

The grand lucky draw on October 27, 2024, at 4 PM will feature exciting prizes such as a Honda Wave Alpha CX-110, an AI Smart Piano, an Elala Automaniac Essential Lite, and an Elala Lite. Additionally, daily lucky draw prizes, including a 55" LG TV, will be available. Shoppers spending RM100 will also receive a RM10 voucher for Meranti Café, enhancing the shopping experience, Rosmawati said.

The BIGSABAH Sale 2024 is made possible through the generous support of its main sponsor, Sabah Credit Corporation, with YONO serving as the official e-wallet partner.

The event has secured strategic partnerships with D'Sunlit Sdn Bhd, Mega Home, Sabah Esports Association, Instant Exhibitions (Sabah) Sdn Bhd, Sounds Tech Production, and Kumpool. Additional sponsors include Zecon Engineering (Sabah) Sdn Bhd, Music Hive, and Elala Luggage.

The objective of the BIGSABAH Sale is to provide a vibrant platform for local and international vendors to showcase their products and services while fostering business exchange and consumer engagement.

By incorporating a variety of attractions such as Esports, food demonstrations, and entertainment, the event aims to cater to all age groups and interests, ensuring a dynamic experience for everyone attending.