AirAsia Rewards Sets Sail with arrivia Partnership to Launch New Cruise Booking Platform

27 November 2025

KUALA LUMPUR: AirAsia Rewards, the loyalty programme of Capital A, has unveiled its latest partnership with arrivia, a global leader in travel loyalty and booking technology, to introduce a dedicated cruise booking platform powered by iCruise.

The initiative underscores AirAsia Rewards’ ongoing commitment to broadening its services and delivering exceptional value to its extensive member base.

Travellers can now book their dream cruise from an impressive selection of world-renowned lines including Royal Caribbean, Disney Cruise Line, Princess Cruises, Celebrity Cruises, MSC Cruises and Norwegian Cruise Line, via the dedicated platform or through the Rewards section in the AirAsia MOVE app. Members will earn 4 AirAsia points for every USD1 spent on cruise fares.

To mark the launch, AirAsia Rewards is offering an exclusive bonus-earning period for bookings made between 29 October and 30 November 2025. During this promotion, members will earn 5 AirAsia points for every USD1 spent, representing a generous 25% bonus.

Nicole Tan, Chief Business Officer of AirAsia Rewards, said, "With more Asian travellers embracing cruising, this partnership comes at the perfect time to meet growing demand. It offers our members value-packed, convenient and memorable holiday options, whether they are flying, staying at a hotel or cruising the seas."

According to the 2024 Asia Source Passenger Market Report by the Cruise Lines International Association (CLIA), Asia’s cruise market is expanding rapidly. In 2024, 2.6 million Asians embarked on cruises, a 13% increase year-on-year, presenting a prime opportunity for us to strengthen our offerings.

With over 30,000 cruise itineraries across more than 40 cruise lines, the platform enables members to explore diverse destinations while earning AirAsia points."

John Williams, Managing Director (Asia Pacific, India and UK) at arrivia, added:

"Cruising offers an all-inclusive holiday experience filled with unforgettable moments. AirAsia members now have access to thousands of sailings worldwide, supported by our team of experienced multilingual cruise experts through our global call centres. We are committed to providing personalised guidance every step of the way to ensure each journey exceeds expectations."