Malaysia Reaffirms Support for ASEAN Tourism Strategic Plan 2026–2030

30 January 2026

CEBU, Philippines: Malaysia has reiterated its full support for the ASEAN Tourism Strategic Plan (ATSP) 2026–2030, with Minister of Tourism, Arts and Culture Datuk Seri Tiong King Sing describing the plan as a clear and strategic framework to strengthen regional tourism and prepare ASEAN for the future.

“The ATSP gives ASEAN a clear direction to strengthen tourism and prepare for what lies ahead. Malaysia fully supports this plan and is ready to work with all ASEAN Member States to turn it into action,” he said.

Tiong noted that the ATSP aligns closely with Malaysia’s National Tourism Policy, particularly in its strong emphasis on sustainable tourism. He stressed that environmental protection, cultural preservation, and tangible benefits for local communities must remain at the core of tourism development.

“For us, sustainability is not just important, it is a must. Tourism growth must protect our environment, respect our culture, and bring real benefits to local communities,” he said.

Malaysia, he added, will actively contribute to ATSP initiatives focusing on sustainable destinations, green tourism standards, and community-based tourism. These areas, he said, offer opportunities for ASEAN to grow together while setting strong and credible regional standards.

To further strengthen the regional tourism ecosystem, Tiong outlined four key focus areas for ASEAN cooperation. These include sharing knowledge and experience through platforms such as the ASEAN Tourism Resources Management and Development Network, expanding joint and cross-border tourism projects, improving data collection and monitoring, and strengthening engagement with the private sector.

“Projects like the Malaysia–Thailand ASEAN Self-Drive Tourism initiative and the ASEAN Heritage Train show how cross-border collaboration can create unique tourism experiences and benefit the entire region,” he said.

He also emphasised the importance of accurate data and monitoring systems to support better policymaking and future planning, as well as the critical role of the private sector in driving investment and innovation in tourism.

“The success of the ATSP depends on strong partnerships and ASEAN unity,” Tiong said. “By improving connectivity, infrastructure, and promoting ASEAN as one integrated destination, we can make travel across the region more seamless and attractive.”

Malaysia remains committed, he added, to working closely with ASEAN partners to build a tourism sector that is sustainable, inclusive, and resilient for the future.