MODENAS gets a new look

27 August 2024

KUALA LUMPUR: Motosikal dan Enjin Nasional (MODENAS), subsidiary of DRB-Hicom Berhad (KLSE:DRBHCOM) launched a new logo and brand identity, marking its bold ambitions for the future that focuses on global expansion, new technologies, and cleaner solutions.

The national motorcycle company today launched its refreshed logo which is inspired by the iconic MODENAS “M” symbol in a bold, modern style, within a circle to convey precision and a renewed identity.

While keeping its signature blue and white colours, the updated logo introduces a MODENAS grey and platinum variant. The introduction of a new Road Star Element also reflects the brand’s new direction, emphasising its industry leadership, adaptability, and commitment to growth.

Launching the new brand today was Tan Sri Syed Faisal Albar, Group Chairman of MODENAS and Group Managing Director of DRB-Hicom Berhad.

Also present at the occasion were Faizal Mohd Yusof, Senior Director of Industry and Development at the Ministry of International Trade and Industry (MITI), Azrul Reza Aziz, Chief Executive Officer of the Malaysia Automotive, Robotics and IoT Institute (MARii), as well as Roslan Roskan, Chief Executive Officer of MODENAS.

On the rebranding effort, Roslan states, “MODENAS represents a Malaysian-built legacy. We’ve established a strong foundation in Malaysia, but our ambitions extend far beyond. The mobility industry is rapidly evolving, driven by the urgent need for energy transition and growing concerns for environmental sustainability. With this, our renewed vision will see us bringing excitement that connects people and communities, by providing value, technology, and sustainable products globally.”

To celebrate this significant milestone, MODENAS has launched an upgraded, eco-friendly version of the KRISS 110. This new model is the first in the KRISS lineup to comply with the stringent Euro 4 emissions standards, highlighting MODENAS' dedication to sustainability and adherence to global environmental regulations. Furthermore, this launch signifies MODENAS' commitment to expanding its portfolio with more environmentally friendly options in the future.