U Mobile Launches ULTRA Business Merchant 360 to Support F&B and Retail SMEs

25 may 2026

KUALA LUMPUR: U Business, the enterprise division of Malaysia’s latest 5G network provider U Mobile, has introduced ULTRA Business Merchant 360, an all-in-one business solution tailored specifically for food and beverage (F&B) and retail enterprises. This comprehensive bundle offers business owners a single platform for POS hardware, industry-specific software, and U Mobile’s cutting-edge ULTRA 5G connectivity.

Designed to address common challenges faced by small and medium-sized F&B and retail businesses, ULTRA Business Merchant 360 simplifies the process of selecting and integrating essential business tools. It provides a streamlined, one-stop solution for POS hardware, enterprise software, and connectivity, saving business owners considerable time and effort that would otherwise be spent coordinating with multiple providers.

The solution is flexible, allowing users to choose their preferred POS hardware and software from a curated ecosystem of industry-leading partners. This includes Point-of-Sale (POS) hardware from SUNMI, as well as business management platforms such as FeedMe, which supports restaurant ordering and front-of-house operations, and EasyStore, enabling seamless management of sales channels, inventory, and customer touchpoints across online, offline, and hybrid retail environments.

ULTRA Business Merchant 360 also lowers barriers for SMEs seeking to digitise their operations. It is the first integrated solution offering a monthly subscription model with a flexible 24-month instalment plan, with upfront fees starting as low as RM265 per month. This approach makes digital transformation more accessible, fostering long-term sustainability for local businesses.

Commenting on the launch, How Lih Ren, Chief Business Officer of U Mobile, explained, “At U Business, we believe in innovating digital solutions powered by our ULTRA 5G connectivity. With ULTRA Business Merchant 360, we have addressed key pain points for SME F&B and retail outlets. By bundling reliable, seamless connectivity with industry-leading POS hardware and software, and offering a flexible subscription plan, we have removed barriers to digitalisation, enabling businesses to operate more efficiently and sustainably.”

Upon subscribing, F&B and retail outlets will be e-invoice ready and capable of supporting delivery platforms across online, offline, and hybrid retail environments, including key marketplaces, social media, and messaging platforms. They will also benefit from integrated access to logistics and delivery providers, payment gateways, and essential accounting software to streamline operations through a centralised platform. This integrated approach facilitates easier online presence management, automation, real-time visibility, improved workflow, and better decision-making, all of which support scalability and cost reduction. Additionally, the solution enhances customer service efficiency—an essential factor for success in the F&B and retail sectors.

Victor Tan, Regional Managing Director of SUNMI, stated, “ULTRA Business Merchant 360 reflects our commitment to empowering Malaysian SMEs with enterprise-grade digital capabilities through a seamless ecosystem. By combining U Mobile’s high-performance 5G connectivity with SUNMI’s intelligent POS hardware and trusted platforms like FeedMe and EasyStore, we are helping merchants modernise operations, deepen customer engagement, and build scalable businesses for the future.”

King Wei Lo, Co-Founder and Chief Technology Officer of FeedMe, added, “FeedMe was built on the belief that great taste should last forever. Many F&B merchants create exceptional food but face challenges with digital operations, compliance, reporting, and daily workflow management. Through ULTRA Business Merchant 360, we are proud to collaborate with U Business and partners to make restaurant digitalisation more accessible, practical, and sustainable for SMEs. With reliable connectivity, POS hardware, and FeedMe’s management platform, merchants can operate with greater visibility, efficiency, and confidence—so they can focus on what matters most: serving great food and growing their business.”

Alan Kok, Co-Founder and Chief Business Development Officer of EasyStore, noted, “Building a commerce platform is not just about technology; it’s about understanding the daily challenges faced by merchants. Every feature, integration, and partnership we develop at EasyStore is designed to help businesses grow more efficiently and sustainably.”

To celebrate the launch, U Business is offering exclusive promotional pricing for the F&B bundles to the first 150 sign-ups. Additional benefits include an extra one-year POS device warranty, complimentary onsite POS support, and other value-added services.