Seoul Promotes Tourism in Malaysia with Upcoming Cultural Event

6 December 2025

SEOUL, Korea: The Seoul Tourism Organisation (STO) will host Seoul My Soul in Kuala Lumpur on Sunday, 7th December, at the main square of Fahrenheit 88.

The event aims to attract potential Malaysian visitors by increasing awareness and interest in Seoul, a city experiencing rapid growth in popularity among Malaysian travellers.

The Malaysian tourism market is expected to maintain its strong post-pandemic momentum into 2025, emerging as a key region for attracting international visitors.

Malaysia’s economy grew by 5.2% in the third quarter of this year, reflecting stable economic development. The rising purchasing power of the expanding middle class is driving increased demand for overseas travel.

Strengthened economic and tourism cooperation between Korea and Malaysia is contributing to continued growth in the number of Malaysian visitors to Korea.

The experience zone will feature Seoul-themed photo spots and Christmas-season installations, designed to appeal to the local MZ generation.

The Seoul photo zone includes a self-photo booth with Seoul’s official mascot, Haechi, and Jennie, the promotional model for Seoul Tourism, offering visitors the chance to take photos as if they were Seoul’s ambassadors.

In the experience zone, guests can create Christmas postcards featuring iconic Seoul attractions. With support from Nongshim, limited-edition K-pop Demon Hunters collaboration ramen will be available as prizes.

Additional activities include a Taekwondo performance by K-Tigers, celebrations by local cover dance groups, and a variety of prize giveaways.

During the official programme, which begins at 16:00 local time, Seoul Mayor Oh Se-hoon will showcase some of Seoul’s most famous filming locations, including Namsan Tower and Dongdaemun Design Plaza (DDP), sites that have recently gained international recognition. He will also participate in the lighting ceremony for the Seoul Christmas Tree and Santa Haechi, a choreography session with audience participation, and a series of lucky draw events to promote Seoul tourism.

Kil Ki-yeon, CEO of the Seoul Tourism Organisation, stated, “Malaysia is one of the Southeast Asian markets with the highest interest in Korean tourism. Continued economic growth and strong enthusiasm for K-content among the younger generation are driving demand for travel to Seoul.” He added, “Through this promotion, STO aims to strengthen engagement with potential Malaysian visitors and showcase a diverse range of cultural and experiential programmes that encourage travel to Seoul.”